Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era Que BizTech eBook Gini Dietrich Geoff Livingston Kostenlose Bücher Marketing%20in%20the%20Round%20How%20to%20Develop%20an%20Integrated%20Marketing%20Campaign%20in%20the%20Digital%20Era%20Que%20BizTech%20eBook%20Gini%20Dietrich%20Geoff%20Livingston
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Kostenlose Bücher Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era Que BizTech eBook Gini Dietrich Geoff Livingston CWP
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker.
It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.
You’re thinking Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong!
Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them.
You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make.
Pull it all together--finally!
How to successfully integrate your tactics, tools, messages, and teams
Better goals, better results beyond “SMART” to “SMARTER”
Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate
Better listening stakeholders, customers, and research that works
How to make sure you hear what really matters
Four powerful ways to market in the round
When to go direct, come from above, use the groundswell, or execute flanking maneuvers
ebook,Gini Dietrich, Geoff Livingston,Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech),Que Publishing,BUSINESS ECONOMICS / Marketing / General,BUSINESS ADMIN MGMT - MARKETING SALES,Business,Business Economics,Business / Economics / Finance,Business/Economics,Computer Applications,GENERAL,How-to/Do-it-yourself,Internet marketing,Internet marketing.,Marketing,Marketing - General,Marketing.,Mass media - Technological innovations,Non-Fiction,Professional,Sales marketing,Social media,Social media.,United States,Marketing - General,BUSINESS ECONOMICS / Marketing / General,Business / Economics / Finance,Business Economics,Business/Economics,Sales marketing
Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era Que BizTech eBook Gini Dietrich Geoff Livingston Reviews :
It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.
You’re thinking Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong!
Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them.
You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make.
Pull it all together--finally!
How to successfully integrate your tactics, tools, messages, and teams
Better goals, better results beyond “SMART” to “SMARTER”
Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate
Better listening stakeholders, customers, and research that works
How to make sure you hear what really matters
Four powerful ways to market in the round
When to go direct, come from above, use the groundswell, or execute flanking maneuvers
ebook,Gini Dietrich, Geoff Livingston,Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech),Que Publishing,BUSINESS ECONOMICS / Marketing / General,BUSINESS ADMIN MGMT - MARKETING SALES,Business,Business Economics,Business / Economics / Finance,Business/Economics,Computer Applications,GENERAL,How-to/Do-it-yourself,Internet marketing,Internet marketing.,Marketing,Marketing - General,Marketing.,Mass media - Technological innovations,Non-Fiction,Professional,Sales marketing,Social media,Social media.,United States,Marketing - General,BUSINESS ECONOMICS / Marketing / General,Business / Economics / Finance,Business Economics,Business/Economics,Sales marketing
Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) - edition by Gini Dietrich, Geoff Livingston. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Marketing in the Round How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech).
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